Untilization Of Tiktok Digital Content As A Promotional Media Of Ms. Glow In Increasing Buying Interest In Medan City
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Published:
Jul 30, 2023
DOI:
https://doi.org/10.54209/simangunsong.v1i01.3
Keywords:
Digital content, Tiktok, Promotion, MS. Glow, Business Actor
Section
Articles
Statistics Article
Article View : 123 Times
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tika auladari
Universitas Sumatera Utara
Feronica Simanjorang
Universitas Sumatera Utara
Abstract
This researcher has a background related to the phenomenon of using Tiktok digital content which is a new technology but is very quickly popular and is used as a promotional medium by business people. Through video shows and music displays, Tiktok facilitates information and can be transmitted and can explain stimulation to those who see it.
The purpose of this study is to find out what factors influence the effectiveness of digital content in increasing buying interest during the covid-19 pandemic and to analyze the effectiveness of Tiktok digital content as a promotional medium in increasing buying interest during the covid-19 pandemic . In this study, the researcher used a qualitative method of descriptive research. Data collection techniques through interviews, observations, and documentation to MS. Glow business actors who promote through Tiktok digital content. The results of the research conducted indicate that business actors make use of Tiktok's digital content to be an effective promotional media because Tiktok has many users, is easy to use, is popular among young children.
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References
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QUALITATIVE . Sukabumi, West Java: CV Jejak.
Aminy, MM (2019). Digital Marketing. in d. Sartika, Muhammad Muhajir Aminy, & Lalu Ahmad Ramadani, Digital Marketing (pp. 20-22). Mataram: Jln. Craft 1.
Kingsnorth, S. (2016). Digital marketing strategy . In S. Kingsnorth, Digital marketing strategy (pp. 11-13). Kogan: Great Britain and the United States.
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Amalia, CD (2020). influence of content marketing on Instagram stories @LCCHEEFA ACTORY on consumer buying interest. communication management , 4-5.
Amanah, S. (2019). THE ROLE OF MARKETING PROMOTION STRATEGY AGAINST.
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Dya, D. (2021). the effect of price, product quality and celebrity endorser rafi ahmad on the intention to buy MS.Glow skincare products. Islamic business management, 3-5.
Esti, & Yuni. (2021). the effectiveness of tiktok social media users as promotional media
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Hayu, RS (2019 ). smart digital content marketing, a strategy to target Indonesian millennial consumers. Journal of Management and Entrepreneurship, 115-116.
Kurniawan Candra Guzman, NO (2018). external communication strategy to support the image of the institution . Economic education analysis journal , 303-304.
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Daughter, k. (2020). Mass Communication Theory and Society change. Malang: Muhammadiya University of Malang.
Safitri, d. D. (2022). perceptions of the tiktok application on the basis of gender and the impact it has on promotional activities. Management Development , 15-16.
Sari, N. (2017). EFFECT OF ELECTRONIC WORD OF MOUTH ON.
Journal of Masters Management, 97.
Sitorus, O. f., & NU (2017). marketing promotion strategy. In Onny fitriana sitorus, & N. Utami, marketing promotion strategies (pp. 4-9). Jakarta.
Sodikin, DS (2015). BASIS OF QUALITATIVE RESEARCH METHODS. Yogyakarta:
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https://databoks.katadata.co.id/datapublish/2 022/03/23/ada-2047-juta-pengguna-internet-di-indonesia-awal-2022
Www.instagram.com (17 August 2022). MS.Glow Photo. Accessed June 6, 2022. From https://www.instagram.com/p/CSqbioln8X g/?igshid=YmMyMTA2M2Y=
wolipop.detik.com (07 June 2021). The Origins of MS.Glow and the Story of Shandy Purnamasari with Maharani Kemala Dewi Building the MS.Glow Business Accessed November 11, 2022. From
https://wolipop.detik.com/inspiring- people/d-5805929/kisah-shandy-purnamasari-bos-ms-glow-dulu-jual-jersey-kini-punya-klub-
Dataindonesia.id (24 February 2022). Social Media Users in Indonesia (2018-2022) Accessed 25 February 2022. From
https://dataindonesia.id/digital/detail/pengg una-media-social-di-indonesia-reach-191-juta-pada
Etta, S. (2022). Salesmanship (sales) sales concept. In S. Etta, Salesmanship (pp. 20-25). Jakarta.
Hayu, RS (2019 ). smart digital content marketing, a strategy to target Indonesian millennial consumers. Journal of Management and Entrepreneurship, 115-116.
Kingsnorth, S. (2016). Digital marketing strategy
. In S. Kingsnorth, Digital marketing strategy (pp. 11-13). Kogan: Great Britain and the United States.
Sitorus, O. f., & NU (2017). marketing promotion strategy. In Onny fitriana sitorus, & N. Utami, marketing promotion strategies (pp. 4-9). Jakarta.
Aminy, MM (2019). Digital Marketing. in d. Sartika, Muhammad Muhajir Aminy, & Lalu Ahmad Ramadani, Digital Marketing (pp. 20-22). Mataram: Jln. Craft 1.
Albi Anggito, & Johan Setiawan, S. (2018).
METHODOLOGY STUDY
QUALITATIVE . Sukabumi, West Java: CV Jejak.
Daughter, k. (2020). Mass Communication Theory and Society change. Malang: Muhammadiya University of Malang.
Albi Anggito, & Johan Setiawan, S. (2018).
METHODOLOGY STUDY
QUALITATIVE . Sukabumi, West Java: CV Jejak.
Aminy, MM (2019). Digital Marketing. in d. Sartika, Muhammad Muhajir Aminy, & Lalu Ahmad Ramadani, Digital Marketing (pp. 20-22). Mataram: Jln. Craft 1.
Kingsnorth, S. (2016). Digital marketing strategy . In S. Kingsnorth, Digital marketing strategy (pp. 11-13). Kogan: Great Britain and the United States.
Journal and Thesis Sources:
Amalia, CD (2020). influence of content marketing on Instagram stories @LCCHEEFA ACTORY on consumer buying interest. communication management , 4-5.
Amanah, S. (2019). THE ROLE OF MARKETING PROMOTION STRATEGY AGAINST.
The role of marketing promotion strategy, 55- 56.
Carla, V., & Oktafani, F. (2018). influence of electronic word of mouth as a promotional medium for buying interest on Instagram Bandung Makuta. e-proceeding of management, 5-7.
Dewa, CB, & Ayu, SL (2021). the use of Tiktok social media as a medium for promoting the culinary industry in Yogyakarta during the Covid-19 pandemic. Tourism and Culture, 65-66.
Dewi Sartika Nasution, MD (2019 ). Digital Marketing . Sanabil : Faculty of Islamic Economics and Business.
Dya, D. (2021). the effect of price, product quality and celebrity endorser rafi ahmad on the intention to buy MS.Glow skincare products. Islamic business management, 3-5.
Esti, & Yuni. (2021). the effectiveness of tiktok social media users as promotional media
reviewed from the perspective of buying behavior. management development and applied research journal, 113-114.
Hayu, RS (2019 ). smart digital content marketing, a strategy to target Indonesian millennial consumers. Journal of Management and Entrepreneurship, 115-116.
Kurniawan Candra Guzman, NO (2018). external communication strategy to support the image of the institution . Economic education analysis journal , 303-304.
Maspiyah, Octaverina, & Dwiyanti, S. (2021). Comparative analysis of consumer interest of young women from tourism high school students to skincare cosmetic products between local products in Surabaya and foreign products. e-journal, 182-183.
Muhammad, d., & Ramadani. (2019). Digital Marketing. In Dewi, Muhammad, & Ramadani, Digital Marketing (pp. 20-21). sanabi: Faculty of Islamic Economics and Business.
Mulyani, W.d. (2022). Utilization of Tiktok Social Media for Digital Business Marketing as a Promotional Media. Hospitality 291, 4-5.
Nufus, H., & Trisni, H. (2022). promotion strategy by utilizing social media tiktok in increasing sales. economics and technology management, 15- 17.
Nufus, H., & Trisni, H. (2022). promotion strategy by utilizing social media tiktok in increasing sales. economics and technology management, 15- 17.
Daughter, k. (2020). Mass Communication Theory and Society change. Malang: Muhammadiya University of Malang.
Safitri, d. D. (2022). perceptions of the tiktok application on the basis of gender and the impact it has on promotional activities. Management Development , 15-16.
Sari, N. (2017). EFFECT OF ELECTRONIC WORD OF MOUTH ON.
Journal of Masters Management, 97.
Sitorus, O. f., & NU (2017). marketing promotion strategy. In Onny fitriana sitorus, & N. Utami, marketing promotion strategies (pp. 4-9). Jakarta.
Sodikin, DS (2015). BASIS OF QUALITATIVE RESEARCH METHODS. Yogyakarta:
Come on
Databoks.katadata.co.id (12 February 2022). Number of Indonesian Internet Users. Retrieved March 23, 2022. From
https://databoks.katadata.co.id/datapublish/2 022/03/23/ada-2047-juta-pengguna-internet-di-indonesia-awal-2022
Www.instagram.com (17 August 2022). MS.Glow Photo. Accessed June 6, 2022. From https://www.instagram.com/p/CSqbioln8X g/?igshid=YmMyMTA2M2Y=
wolipop.detik.com (07 June 2021). The Origins of MS.Glow and the Story of Shandy Purnamasari with Maharani Kemala Dewi Building the MS.Glow Business Accessed November 11, 2022. From
https://wolipop.detik.com/inspiring- people/d-5805929/kisah-shandy-purnamasari-bos-ms-glow-dulu-jual-jersey-kini-punya-klub-
Dataindonesia.id (24 February 2022). Social Media Users in Indonesia (2018-2022) Accessed 25 February 2022. From
https://dataindonesia.id/digital/detail/pengg una-media-social-di-indonesia-reach-191-juta-pada