The Effect Of Customer Experience And Price On Repurchase Intention (A Study on Manor Studio's Coffee Shop Customers)

##plugins.themes.bootstrap3.article.sidebar##

Download
Published: Jul 30, 2023
DOI: https://doi.org/10.54209/simangunsong.v1i01.2
Keywords:
Customer Experience, Price, Repurchase Intention
Issue
Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Accounting
Section
Articles
Statistics Article
Article View : 194 Times

##plugins.themes.bootstrap3.article.main##

Said Iqbal
Universitas Sumatera Utara
Feby Aulia Safrin
Universitas Sumatera Utara

Abstract

Customer experience is an effort to create customer satisfaction through experience, based on the product or service offered. Customer experience rating depends on the comparison between coffee shop management performance and consumers expectations. In an effort to build a positive customer experience, precise pricing is a need. Therefore, the coffee shop needs to analyze and determine who is the target market in order to facilitate the implementation of the customer experience and pricing.


This study aims to analyze the influence of customer experience and price on repurchase intention at Manor Studio coffee shop. The form of research used in this study is quantitative research with a descriptive approach. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test.


The results of this study indicate that customer experience and price have a significant effect either partially or simultaneously on repurchase intention in Manor Studio. The coefficient of determination test shows a close relationship between customer experience and price on repurchase intention with an R value of 0.873. Through the adjusted R square value, it is also known that customer experience and price variables contribute 75.7% to the variable of repurchase intention.

##plugins.themes.bootstrap3.article.details##

References
Abubakar, R. (2018). Marketing Management. Bandung: Alphabet.
Alma, B. (2018). Marketing Management and Service Marketing. Bandung: Alphabet.
Firmansyah, MA (2018). CONSUMER BEHAVIOR (attitude and marketing). Yogyakarta:Deepublish.
Goodman, JA (2014). Customer Experience 3.0 : high-profit strategies in the age of techno service. New York: AMACOM.
Hurriyati, R. (2019). Marketing Mix and Consumer Loyalty. Bandung: Alphabet.
Indrasari, M. (2019). Marketing & Customer Satisfaction. Surabaya: Unitomo Press.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing. London: Pearson.
Kotler, P., & Keller, KL (2016). Marketing Management. London: Pearson.
Rangkuti, F. (2020). SWOT ANALYSIS BUSINESS CASE DISCUSSION TECHNIQUES. Jakarta:
Main Library Gramedia.
Rusman, T. (2015). Research Statistics; Its application with SPSS. Yogyakarta: Science Graha.
Setiadi, NJ (2019). Consumer Behavior (Contemporary Perspective on Consumer Motives, Goals, and Desires). Jakarta: Prenada Media Group.
Sugiyono. (2020). Quantitative Research Methods, Qualitative, and R&D. Bandung: Alphabet.
Sujarweni, VW (2015). Business and Economic Research Methodology. Yogyakarta: New Press Library.
Sumarni, M., & Soeprihanto, J. (2016). Introduction to Business Edition (Revision 6). Yogyakarta: Liberty Yogyakarta.
Sunyoto, D. (2015). Consumer Behavior and Marketing. Jakarta: CAPS.
Tjiptono, F., & Diana, A (2020).
Marketing. Yogyakarta: Andi

Thesis Source
Ardin, WN (2020). The Influence of Shopee's Flash Sale and "Free Shipping" Tagline on Impulsive Purchasing Decisions Online. Retrieved from https://repositori.usu.ac.id/
Crismonita, H. (2020). The Influence of Customer Experience on Interest in Returning to Binocular Tourism Objects in Bandar Lampung City. Retrieved from http://repo.darmajaya.ac.id/
Lestari, RD (2018). Experience Influence, Satisfaction
Consumer, Trust in Repurchasing Interest on Online Sites in Yogyakarta. Retrieved from
http://repository.umy.ac.id/

Journal Source
Febrini, IY, Widowati, R., & Anwar, M. (2019). THE EFFECT OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT KLOTOK COFFEE SHOP, KALIURANG, YOGYAKARTA. Journal
Business management.
Gunari, BB, & Oktafani, F. (2018). THE INFLUENCE OF SERVICESCAPE AND PROMOTION ON INTEREST TO REBUY AT SIETE CAFÉ BANDUNG.
Journal of Management and Business, 66- 73.
Latief, A. (2018). INFLUENCE ANALYSIS PRODUCTS, PRICE, LOCATION AND PROMOTION ON CONSUMERS' INTEREST IN BUYING AT SHOP WEDANG GINGER

(Case Study of Warung Sido Mampir in Langsa City). Journal of Management and Finance, 90- 99.
Lukitaningsih, & Juliani, D. (2021). COFFEE SHOPS AS A PUBLIC SPACE FROM TIME TO TIME IN MEDAN CITY.
Journal of Social Sciences Education, 10-19.
Mutami, & Hermani, A. (2018). INFLUENCE OF PRICE AND QUALITY SERVICE ON INTEREST IN BUYING
ULANG (Case Study on Kosti Semarang Taxi Service Users). Journal of Business Administration, 1-8.
Rusmawati, Y. (2017). ANALYSIS OF THE INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY (CASE STUDY AT CV. LAMONGAN SPORTS
CENTER). Journal of Management Science Research, 502-509.
Sari, FP (2019). EFFECT OF CUSTOMER EXPERIENCE ON INTERESTED IN PURCHASING UMRAH PACKAGES AT PT PESONA MOZAIK, CIREBON CITY.
Sartika, D. (2017). ANALYSIS OF FACTORS WHICH
INFLUENCE INTENTION TO REBUY YOU C 1000 PRODUCTS AND ITS IMPACT ON LOYALTY
CONSUMER. Journal of Economics and Business Research, 14.